Cool Concepts: Denver Restaurant Brand Inspiration

Denver has a slammin’ restaurant scene - check out some of my favorite restaurant brands around town for some design inspiration.

Posted by Matthew Farleo on 22nd Feb 2020

Denver Restaurant Week 2020 has officially kicked off! To celebrate I’m putting together a series of restaurant themed design articles - starting off with some restaurants around Denver with cool brands to help get your creative juices flowing.


Ace - Eat + Serve

Ace - Eat + Serve is a ping-pong (or table tennis for you weirdos) bar in the Uptown neighborhood of Denver, serving a variety of asian cuisines. The logo uses a classic badge lockup with retro fonts that callback to the 1950s - a time when ping-pong was dominated by the Asian cultures - tying perfectly to the dining options. The brand further calls out this connection by including fantastic street art murals featuring Bruce Lee and other Asian imagery surrounding the ping-pong tables. If you’ve got a crew that’s hankering for some ping-pong and asian cuisine - check ‘em out here: https://www.aceeatserve.com/.


Atomic Provisions (Fat Sully’s + Denver Biscuit Company + Atomic Cowboy)

Atomic Provisions is a company that operates three different restaurant concepts - the Atomic Cowboy (the bar), Fat Sully’s (the pizza joint), and Denver Biscuit Company (the brunch place). Each concept has its own feel but still feels aesthetically similar to the other brands - creating a contemporary family of brands. This aesthetic is continued through the interior of the restaurants with a cool typographic menu and awesome custom artwork featuring cowboys and robots (atomic western style - pew pew). They have a few locations around Denver and are expanding to other midwestern states, check out their location on East Colfax, south of city park, to see the location that has been visited by Food Network more than a few times. For a southern brunch or New York slice, check out ‘em out here: https://atomiccowboy.net/


Bacon Social House

The brand for Bacon Social House is bold, contemporary and modern. It uses a great tall and bold font for the eye-catching BACON part of the logo (because everyone likes bacon, I’ve heard it called the only known cure for veganism), which is further brought out by a patterned shadow effect that ties the initial typography to the clarifying “Social House” lockup. This bold feel is echoed throughout the restaurant locations with bold pop-art style murals and modern furniture + table settings. Started up in Denver, this concept has expanded to another location in Littleton, Colorado and its most recent location in Minneapolis, Minnesota - check ‘em out here: https://www.baconsocialhouse.com/


Cherry Cricket

Reminding us of a simpler time when boots were dusty and baseball was the national pass-time (not football), the Cherry Cricket is one of Denver’s premier burger joints. I’m in love with the branding aesthetic that uses hand drawn lines around faded / retro feeling imagery to provide a unique charm. This baseball-style retro branding has really helped them fit into the ballpark neighborhood in Downtown Denver where they opened their second location. So next time you’re catching a Rockies game, go and check out the old-school charm of the Cherry Cricket - find them online here: https://cherrycricket.com/


Chuey Fu's

The latin-asian fusion cuisine of Chuey Fu’s is exemplified by its sugar-skull logo emblazoned with a fu-manchu and asian farming hat. Chuey Fu’s unique brand marries those cultural elements in a way that matches the grub they’re slinging perfectly - featuring pho burritos and Korean BBQ shrimp tacos in a simple cantina style setting adorned with latin-themed murals and artwork. Find Chuey Fu off South Broadway or in the Santa Fe Arts District in Denver (or by attending an event that is catered by their food truck) - or check ‘em out online at: https://chueyfus.com/.


Tocabe

Featuring traditional Native American cuisine in a fast-casual setting - Tocabe has a bold brand that highlights its southwestern Native American origins - calling to a design aesthetic from desert dwelling native american cultures and leaning heavily into the geometric patterns common to the Navajo tribe in New Mexico and Arizona. The interior of their restaurants continues the theme - primarily featuring earth-tones and natural colors common to the architecture of traditional Native American buildings. Visit their locations either in North Denver or in Greenwood Village, and learn more from their website here: https://www.tocabe.com/.


Infinite Monkey Theorem (Bonus Winery Brand!)

Infinite Monkey Theorem is not a restaurant but is instead an “urban winery” in the RiNo (River North) Arts District neighborhood of Northeast Denver - and it has a unique brand that couples illuminati-esque symbols with images of chimpanzees, creating an almost surreal feeling brand that definitely doesn’t take itself too seriously. Being a winery there is an element of class that is showcased by the brand’s decor in its tasting room - with a dark and moody retro speakeasy vibe - while still remaining blue-collar and accessible. That accessibility for the average man is exemplified by their approach to wine in a can - creating a number of blends that are sold in cans emblazoned with the cheeky monkey. Check ‘em out online at: https://theinfinitemonkeytheorem.com/.