User Experience (UX) Design

User Experience (or UX) design has become the new "it" field for up and coming designers and digital marketers, but I feel like there is a lot of confusion and differentiation between what people define as being UX. For me, UX fundamentally means being the voice of the end customer during all phases of the project build. Understanding User Experience is about understanding a process - the UCD process, or User Centered Design Process.

That process always begins with understanding your users. That can be done through surveys, interviews, testing, competitive research and/or market analysis - and using that information to build your personas and their jobs-to-be-done. Understanding the complete user journey helps develop information architecture that makes sense and drives conversions - while utilizing common industry design patterns or analogous use-cases to make the digital product seamless and intuitive for the end users.

UX Case Studies

MOBELISK

DISCOVERY - UI/UX DESIGN - USER ANALYSIS

View more

AMERICAN WATER WORKS ASSOCIATION

DISCOVERY - USER TESTING - UX ANALYSIS

View more

KEYSTONE SYMPOSIA

PERSONA CREATION - INFO ARCH - JOBS-TO-BE-DONE

View more


Articles I've Written on UX Processes

Overall Process: The 5 D's of Digital Product Design
UX Personas (What they are): Who Are These People?
Jobs-To-Be-Done Framework: Why Are These People Here?
Information Architecture: Where am I and How Did I Get Here?
Digital Design Tools: The User Interface Designer's Toolbox
What are We Building? Websites vs. Webapps
Digital Typography: 4 Rules for Better Website Typography
Improving eCommerce UX: 4 Tips to Improve eCommerce UX
Selling UX: How a Business Benefits from Data-Driven Design
Persona Types: Personas vs. Proto-Personas

Back to Portfolio