At Spinnaker Support, I was brought on as an additional resource to help supplement their more traditional print graphic design team with digital expertise. The initial projects I assisted with were primarily focused on producing marketing campaign assets in the digital sphere, particularly creating animated display ads for supplementing their marketing campaigns.
However, after working through several of these campaigns, Spinnaker Support underwent a large rebranding effort, including the creation of a new, more modern logo. Once this rebranding was completed, I was brought into more projects to assist in bringing their new modern brand to life through rebranded tradeshow booths and assets – ensuring that no matter where Spinnaker Support was showing up globally – they looked consistent and on brand. One particular highlight was the ability to collaborate internationally with the team in Germany to ensure that their co-branded booth looked and performed great. I’ve included some examples below of some tradeshow booths I worked to develop under their new branding.
Finally, I was there to support them in all aspects of their rebranding – from creating new powerpoint deck templates to internal company signage. I’ve included some examples of that rebranding work below.