USER EXPERIENCE DESIGN
User Experience (or UX) design has become the new _”it”_ field for up-and-coming designers and digital marketers, but I feel like there is a lot of confusion and differentiation between what people define as being UX. For me, UX fundamentally means being the voice of the end customer during all phases of the project build. Understanding User Experience is about understanding a process and how it applies to your project and the software or app you are building.
That process always begins with understanding your users. That can be done through surveys, interviews, testing, competitive research and/or market analysis – and using that information to build your personas and their jobs-to-be-done. Understanding the complete user journey helps develop an information architecture that fits with that journey and drives conversions – while utilizing common industry design patterns or analogous use-cases to make the digital product seamless and intuitive for the end-users.
Articles I’ve Written on UX ProcessesDigital Design Tools: The User Interface Designer’s Toolbox
What are We Building? Websites vs. Webapps
Digital Typography: 4 Rules for Better Website Typography
Improving eCommerce UX: 4 Tips to Improve eCommerce UX
Selling UX: How a Business Benefits from Data-Driven Design
Persona Types: Personas vs. Proto-Personas